Evaluation - Media Technologies

How did you use media technologies in the construction and research, planning and evaluation stages?



Main points covered in the video:

Premier Pro - Used to edit the footage together, create rough cuts and other cuts of the video. Used to add effects to the video, black and white, etc.

After Effects - Used for the more advanced effects, footage on the TV

Photoshop - Used to edit the photos for the graphic products, make the products, add effects, merge the images, filters, etc.

Illustrator - Used to combine the images together for the final digipak for the correct measurements.

Media Encoder - Used to export the cuts into a YouTube format, renders from after effects into a high quality format for premier pro.

Bridge - Used to rate images from the shoot, so I could review all of the images and choose the best one from the all.

Google forms - Used to create surveys for research and planing and also feedback from my video and graphics products.

Blogger - Used to document all of my production logs, planning and research. The whole aspect of research planning, production, evaluation and feedback is all shown on the blog.

Twitter - was used to keep my audience up to date. With images from shoots, screenshots of edits, and posts about final cuts.

YouTube - used to research previous music videos but also to upload cuts and renders for feedback and so I could post them on my blog. Also used for tutorials for the music video effects and the Photoshop effects. some footage was taken from YouTube too.

Google - I used google alot to research previous graphic product designs, such as magazines and digipaks. But also to research how to create certain effects for the video. I also used this to aid my progress of the graphic products.

Camera - To shoot all of the footage, and take images of the ventriloquist doll and the lead singer for the graphic productions.

Laptop - Used to create all of the productions and document all of the stages of production. All of the research and planning was done on my laptop, the edits of the music video and the graphic products, and the production log was documented on my laptop.


Did you make good use of these technologies? 
Considering the quality of the final products and the time it took to complete them, I think that I did make good use of the technologies.

Were there any you could have exploited better? 
Due to my in experience in some areas of Photoshop, it took a few tries to make the images look good with advanced effects and filters, to match the feel of the video. In the end I believe that i did exploit all of the technologies to their full potential from looking at the quality of the products and the feedback that I received from them the target audiences.

Did any produce unexpected results? 
I had to re-shoot some footage due to the quality being at its full potential, therefore I had some footage that did not even make the final cut of the video. Therefore unexpected results were there but rectified by re-doing shoots and other work.

Multiple tries of cuts, effects and filters for the video and the graphic products, meant that unexpected results happened. Therefore I then re-rendered, shuffled the footage around and added different effects and filters to apply to conventions for the video

How much did the technology enhance your work?
Without the technologies, the quality of work would not be there and most likely non-existent, without a camera, a laptop and the software to edit the video and graphic products, the products would not be to the standard that they are or even not there.

Did your technical ability limited you or did it grow? 
My technical ability was quite strong from the start as I had used the cameras, and software before the production. Therefore I could use my skills to create a good looking video, digipak and magazine advert. Some sections of the print side of the production, had me delayed due to my inexperience, but I would not say it limited my final product it just took longer to get there.