For the audience research of the song and the band have a certain audience. Using YouGov, and looking at similar bands in the same genre of music, tells us a stereotypical profile of someone in this audience. The lead singers (Julian Casablancas) profile on the site tells us all about the audience, their interests, and hobbies. The typical hobbies and interests of the audience are things such as: video games, photography, playing instruments, etc.
The strokes is a similar band, which has the same lead singer. The demographic of the primary audience is male, late teen to mid twenties (18-24) and is typically in the social grade C2DE, although this is just over half of the sample. They are typically very left wing, and tend to be from the north of England (North West, Yorkshire, Northern Scotland), with an exception of London. They typically work in entertainment, advertising and marketing and also media and publishing.
For entertainment, the audience typically listens to similar artists and genre of music. Due to the audience being quite young, typical film interests correlate to the profile of them. Therefore telling us about the audience of the band. It also tells us what type of person they are. They are typically quite funny, interesting, geeky, but also nervous, stubborn and tend to procrastinate. This then tells us their personality of the audience.
The audience typically has interests and hobbies in listening and watching live music, therefore expressing their interest in the genre. They also like to keep active based on the running and the gym.
The secondary audience its typically the same demographic but female. They tend to have to same political views, are the same social grade and have similar interests and traits or personalities. They are typically the same type of person as the primary audience but just female.
Another similar band is The Libertines which are a common favorite artist of fans of The Strokes also. The politics are very left sided this tells us they are likely to be quite open minded and would therefore possibly be interested in music such as Julian Casablancas + The Voidz, however, their average age is 40-54 meaning they are quite a bit older than the young audience we would be looking at that like The Strokes.
Dead Kennedys are another band we looked at as Julian Casablancas + The Voidz were influenced by punk from the late 70s and 80s and have a similar sound in their music. We found the people who like the dead kennedys are also very left wing and of the age range 40-54 which is the same as the libertines. This is most likely due to the fact they were a popular band when people of this age range were younger. It tells us that the style of music should be targeted at this older age range, however we believe the primary target audience would be younger at 18-24 as The Strokes are the most similar band with the same lead singer therefore we believe fans of them would follow him with his new band even though it is more of a genre of 40-54 year olds as the bands we looked at were what they would have listened to when they were younger but possibly not listen to Julian Cadsablancas + The Voidz which are a newer band. We found that for all of the bands we looked at the audiences were highly left wing which suggests to us that they are quite open minded which means that out idea for the video would interest them.
