Monday, 26 March 2018

Digipak - The Making

For my digipak, I had the idea of combining the lead singer with the ventriloquist doll. Using some of the photos from the music video shoot, I could select images that would fit together. I wanted to relate to the video and the music that is in the album. Therefore combining the ventriloquist doll (which plays a big part in the video) and the lead singer together, meant that the two icons would be linked together which supports the narrative of the music video. Using the similar RGB split and TV glitch effect on the images helps to link to the distorted style and genre of music and the music video.


When I went about creating the first image for the front cover, I removed any imperfections or errors with the image using the dust spot tools and the clone tool. This means any dust spots, or things that didn't work in the image would have been removed. To create the RGB split style effect, I duplicated the layer containing the main image so I could isolate the red and green and blues in separate layers. To cause the outline of the red ans blues I changed the transform of the images by stretching them by one percent. I selected an anchor point to be the central right for the red layer and stretched it by one percent. This is so the red outline is visible due to it not being over layed by the green and blue layer. I then did the same for the combined green and blue layer but anchored the transform the opposite way and stretched it by one percent. This created the RGB split style effect.


I then did the same for the ventriloquist image. Sorting out the errors in the image, duplicating the layers, isolating the RGB colours and then stretching the image each way to cause a split in colours.

I then went about combining the two images but realized that by adding another image of the lead singer to the composition would make the design look alot better.


I then brought in another image of the lead singer to add the same effects to. I corrected the errors in the image and split the RGB colours of the image using the same techniques.


I then combined the three images together to create a good looking composition. By applying a mask to the layer I could remove certain parts of the layer using the brush tool. I could then select certain opacity's to make the brush less or more strong at removing parts of the layer. I added a mask to all of the layers so I could remove certain parts of all the layers, to they can link together. The layers fade out into each other so they combine together, making it look good.


I then created the text for the artists and album name using a rock style font. I then added the same RGB split effect to the text to make apply with the same theme as the other images. I then applied some motion blur to red, blue and green layers so the split did not look as sharp. The white on top helps to keep the proportion and visibility of the text, but also keep the same effect.


I then started to add effects and filters to the images to make the VHS old TV style effect. By duplicating the layer, using the filter gallery and adding the lines effect to the image, I could then bring down the opacity and set the blending option to screen. This is so the lines would show on top of the image, but the colour of the image would remain the same instead of grey-scale. I then added the text on top of the main image so the layout of the front cover would look good.

Using the colour look up and channel mixers, I could use presets to create old style effects. I mixed some of the presets together so I could get a look that I wanted. Using the channel mixers, I could alter the colours and other properties of the overall image, like a custom filter. This means I could get the right look for the final image. I then created masks for the filter layers, so I could remove certain parts of the filter from certain parts of the image, such as the text. I altered the opacity so the change in filter was not that noticeable, and to take out some of the orange from the text, as it makes it harder to read.


For the back cover I wanted a texture for the background image, so I took an image of a cloudy texture from one of my hoodies. I then adapted the image so it was black and white to keep with the same theme and style of the digipak. I then merged the two images together using a mask. I then used a gradient to make the merge smoother, this is so the background of the front image stretches over to the other background. This means there is not a sudden change in colour or background that would look weird. I could then select the correct dimensions using the marquee tool for the back image, so it can be used as a background for the back page.

I then pasted the background onto the back page file so it could be used for that. Using the same effect and technique at the artist name, I created the album name using the same font, and colours. This is so they would match with the title on the front. Using the same font I then added the titles of the songs from the album. I then added a bar code, record label and copyright information, so all the necessary things are included in the design, so it looks good.


I then added filters to the text so they would match the other titles on the other covers, to keep the same style. I then took the Photoshop file and placed it on top of the background as they already had the filters on them, and it would alter the background image so it would look different.


I then added text using the same fonts to the spine of the digipak. The artist name and album title was put on the spine. I placed the text appropriately on the spine, and the positioning is symmetrical so the text looks good and inline.


The left inside cover is the ventriloquist doll with the VHS old TV effects. This image relates to a scene in the video where there is a close up of the ventriloquist with the VHS tape effect and play icon. To create this image, I took a picture of the ventriloquist, removed the errors in the image (dust spots) and then duplicated the layers to isolate the colours, so I could create the RGB split effect. I also duplicated the layer to add the lines effect to the layer, I took down the opacity and set the blending option to screen. This means that the lines effect can be blended into the RGB split image, so the old TV effect can still be shown through and seen. I then added the play text to the top right corner like in the video. This helps to relate to the music video, but also to link to the type of music that would be played on the CD inside. The play icon and text is split like the other text in the same method as the titles. A different font is used that matches with the VHS effect so people know what it means. I then added a grain layer to the image and took down the opacity of the layer. This then gives the image an older feel, but also to relate to the music video. I then added the filters to the image using the channel mixers and colour lookup tools.


For the right inside image, I decided to relate to the old propaganda footage. I merged some of the frames from the old footage together so I could create a new composition. I then added planes to the image so the impact of the image is much stronger, making the meaning behind the image relate to the video. I used the masks to remove certain parts of each image and to fade it into the background. I used the same background as the outside back cover, as it looked good. I created a circular 'hole' for the image to punch through, so it fits with the shape of the CD. I also added colour lookup and channel mixers to the image to keep with the same theme and keep the feel of the image in relation to the others on the digipak.


To keep with the same style of the VHS old TV effects, I added the same effect to this image. Using the same techniques, I split the RGB, added the lines to the image and added grain to the image. I then added some more filters using the colour lookup and channel mixers. This means I could keep the same theme throughout  the images and to keep it linked to the video and the other graphic production.


I then assembled all of the images together in the correct sizes and format using illustrator. I could then crop the images easily to the sizes of each panel, and could then place the right parts of the image inline with the sizes of the panels. This means I could easily move the image around to select the correct composition for the panel and the surrounding images.

No comments:

Post a Comment